We develop campaigns, made to fit.
First the goals … then the campaign. Once the strategy is perfected, we begin determining the appropriate B2B communication channels. Each and every project is customised to your exact needs. The campaigns follow clear guidelines and support your core message. Our work methodology makes us stand apart when developing creative ideas and implementing specific campaign measures. Our in-depth approach and analytical thinking allow us to clearly establish brands, products and services even better.
The basis for any successful brand is a unified look and feel. We advise and support you not only throughout the strategy, we can also help you develop an appropriate, practical and coherent corporate design. For more than 10 years, we have developed brands and revamped corporate designs for small, mid-sized and large companies.
With the introduction of new companies or product launches, we want to maximise awareness in all relevant communication channels. In these instances, we develop a communications umbrella with numerous activities and a strong creative idea. Whether online or offline, we use as many ways as possible to reach your target audience. What’s more, we are accustomed to developing integrated campaigns with limited, yet reasonable budgets. In the past years, we have developed many campaigns for the most diversified products and services, both in national and international markets.
Online and Social Media
We utilise our technology and communication competence in order to determine online trends, as well as their relevance for the B2B sector and how they can best be implemented. Whether a classic web presence or many social media activities, online campaigns are an inherent part of communications. For more than 10 years, with the help of our web department, we have developed websites, as well as social media platforms, such as Facebook, Twitter and YouTube. We also support company video channels and Europe-wide portal systems with an SAP connection in 12 different languages.
Dialogue Marketing is the perfect tool for the B2B sector, as it allows for a high number of potential new clients to be generated from a defined audience. Our combination of a technical-based argument and an emotional appeal catches the interest of the recipient. What’s more, the results can even be measured. Through careful address qualification and sensitive follow-up, we are able to achieve high success rates in dialogue marketing, with very low divergence loss. Our expertise in this field is proven by our numerous, technically complex B2B campaigns around the world, with success rates in the high double digits.
Even when online media is booming, print remains significant to the B2B sector. Particularly due to the prolonged decision-making process in B2B, customary print pieces are absolutely justified. We take care of the entire process, including concept development, copy in almost any language, print and distribution. We have thousands of examples of our work, such as brochures, flyers and print ads.
Client magazines and newsletters are excellent instruments for maintaining a continual presence together with strategic brand communication. Employee magazines support internal communication and empower staff by giving them their own platform. We support and advise numerous companies with their corporate magazines and online newsletters on many levels, including: consultation, strategic alignment, concept, design and editing. To ensure efficient implementation of every issue, we also use an editing system.
More than 9,000 industrial trade fairs take place worldwide every year, where many of our clients are represented with unique booth designs and clever trade fair tools. We develop international, functional and multi-lingual concepts that deliver a clear message, so the target group understands, in only a few seconds, why they need to visit your booth. Whether you are presenting in Europe, Asia or the USA, regardless if your booth is 12 or 12,000 square metres, we help you deliver your message loud and clear.
Photo, Film, 3D and Illustration
Sometimes images are the best way to demonstrate complexity. That’s why we offer multiple image formats to suit your specific challenge. Whether it is photography, film, illustration or 3D animation, there are hardly any limits. After all, we strive to vividly communicate complexity in a comprehendible manner. Our experience benefits our clients, as we always get right to the heart of their core message.