“Made in Germany” Saves on Worldwide Resources
Client: VDMA (Verband Deutscher Maschinen- und Anlagenbau e.V. // German Association of Machine and Plant Construction)
Branch: Service Providers and Associations
Communication Channel: Print
How do we make the already world-famous German machinery and plant construction, known for their high efficiency use of resources, even more interesting in print?
Create an information packet that promotes exploration. The contents: a huge, foldable world map. On the map, a few concrete examples of VDMA members increasing energy efficiency all over the world with their products. A complementary brochure offers readers an easy-to-read, in-depth look at the innovations. The compact mailing with a clear communication concept was well-received.
30 innovative technologies implemented from Australia to Zimbabwe – always “Made in Germany”.