Swedish for Project Managers
Client: Projectplace GmbH
Branch: Information Technology
Communication Channel: Dialogue Marketing B2B
Target Market: Germany
How can we win new clients and spark the interest of the target market for what can be construed as an abstract and somewhat “dry” topic, such as online-based project management?
Create a dialogue marketing campaign with a little taste of Sweden. A care package with original Swedish butter and crispbread were sent to represent the organisation, stability and security of this IT solution. The accompanying promotional flyer emphasised the concept and guided the recipients to a customised microsite, designed specifically for the direct mail campaign.
More than 95% of the recipients surveyed in the follow-up we conducted were able to clearly remember the mailing and its message – a perfect door opener for sales and marketing teams working with complex topics.