Client: PEDAX GmbH
Branch: Mechanical Engineering
Communication Channel: Branding/Corporate Design
How do we transform a strong, traditional company to adopt a simple and succinct brand positioning?
Simply strong: two words say it all. Extracted from the brand’s core, simply strong was also the clear winner of our worldwide market survey. The new brand appears powerful and modern in advertising and brochures and at business events. With its new look, the company proactively communicates its strengths, while also focussing on its long-standing traditions. It’s really no wonder why employees and clients alike are so impressed by the new brand positioning.
The original brand was developed in 1903. A strict business plan, along with a comprehensive market analysis and clear market strategies, built the foundation for a brand re-launch, which was conducted in only six months.