More than Sensors + Automation
Client: JUMO GmbH & Co. KG
Branch: Electronic and Automation Technology
Communication Channel: B2B Branding/Corporate Design
How can we position a successful company and communicate its strengths, all while capitalising on its wide range of offers?
Together with the client, develop a modern and more emotion-centred company presence – including a complete overhaul of the corporate design.
Additionally, we introduced two new corporate colours in an effort to bring more clarity to the structure of what is offered. A fresh green represents sensory technology, while automation shows off its contrasting and lively orange. Both colours symbolise the regeneration of the JUMO brand and underline the new, dynamic appearance. Moreover, newly developed key visuals and pictograms are applied throughout all communications.
A consistent re-launch of the B2B brand JUMO, which is now represented in all media for the company worldwide.