Direct Mail from the Heart
Customer: Broadridge (Deutschland) GmbH
Industry: Financial Services
Communication Channel: Mailing Campaign
Target Market: Germany
How do we plausibly communicate that international financial transaction processes can practically run themselves, thanks to Broadridge’s partnership with SWIFT?
We use emotional appeal and perhaps the most emotional symbol of all – the heart. More specifically, a traditional gingerbread heart.
The multilingual direct mailing pleasantly delivering our core message, “Always there for you.” The gingerbread heart positioned Broadridge as a certified SWIFT Business Partner that is always nearby and available to competently answer all SWIFT related questions. After all, the experts at Broadridge take each and every client’s need to heart.
A total of 500 freshly baked, artisan decorated and deliciously aromatic gingerbread hearts made their way to top decision makers in Germany, Austria, Liechtenstein and Switzerland. Our follow-up telephone campaign confirmed that more than 35% of the recipients were hungry for more.