The Impressive Debut of Maintenance Robot
Client: Cegelec Plant and Automation Technology GmbH & Co. KG
Branch: Electronic Engineering and Automation Technology
Communication Channel: Trade Fair
Develop a holistic trade fair appearance for the market launch of a new maintenance robot, plus spark curiosity and generate new leads.
An attractive and high profile trade fair concept together with a flawless stand design make for the perfect stage to debut the new maintenance robot. Prior to the trade fair, tank storage operators were delighted with a “snowball” direct mailing, which allowed them a sneak peek at the new maintenance system. At the trade fair, the robot was presented in all its glory. What’s more, potential clients who visited the stand received an underwater camera, which represented a main feature of the maintenance robot.
A presence with a clear message, combined with a trade fair concept that playfully mesmerised the target market. Designed for an international trade fair for industrial maintenance.
Three exhilarating days at the Munich trade fair with more than 1,200 underwater camera giveaways makes for a lot of attention. Approximately 800 new potential client contacts were made for the service and maintenance sector.