The Wild Side
Client: Brother Sewing Machines Europe
Branch: Technical Consumer Goods
Communication Channel: Print
How do we present the complex product benefits of a sewing machine in a way that end users get the idea at a glance?
Let animals do the talking. The campaign uses a variety of clever animals, including meerkats and elephants, to present the unique functions and benefits of the new sewing machine. Humorous and memorable, we delivered the key message: Brother’s newest sewing machine can do more.
Countless embroidery motifs, more than 120 metres of fabric, six adult meerkats, numerous kangaroos and ostriches, and even an elephant were necessary to implement this campaign. Thanks to digital editing, we only needed them on our computer screens – no clean-up duty necessary.