The Perfect Hand-Over
Client: Broadridge (Switzerland) SA
Branch: Financial Services
Communication Channel: Dialogue Marketing
Target Markets: Switzerland, Lichtenstein, Luxemburg
How can we attract the maximum attention of top decision-makers to communicate an outsourcing service with tax advantages?
Create a sporting event with a haptic, two-staged direct mailing campaign, including a competition-approved relay race baton. Recipients were then prepped and revved up for the hand-off of their documentation requirements to a professional service provider. Not only did the baton serve as the vessel for our message, it was on-trend, as the London Summer Olympics were taking place during the same time period.
Almost 500 batons made their way to top decision-makers in banks, which also depleted the inventory of multiple sporting goods wholesalers in the region.