Clear Rules for Cash Transactions
Client: ALVARA Cash Management Group AG
Branch: Information Technology / Finance
Communication Channel: Dialogue Marketing
Target Market: Germany
How can we win new clients for security systems software designed for financial institutions to have complete control over their cash logistics security?
A direct mail campaign with a whistle and a clear message: the online solution from ALVARA provides clear rules and fair play. What’s more, the systems users always maintain control. When it comes to the coordination and development of the cash cycle, clear sets of rules are the foundation for success. The campaign proved similar: in the context of the telephone follow-up, almost 40% of the decision-makers were interested in the solution and requested a meeting.
Almost 500 whistles drew the attention of marketing and sales teams alike. Plus, when we followed up with the direct mailing recipients, they proudly whistled acknowledgement of the delivery.