A New Brand That Builds Trust
Client: ALVARA Cash Management Group AG
Branch: Information Technology/Finance
Communication Channel: Branding/Corporate Design
Start from scratch: new company, new name, new launch. How does one create trust for a new brand, which defines the cash transaction safety, from the very beginning.
ALVARA: the Old High German word for protection. A highly distinctive and memorable name that sounds great in all the European languages and perfectly suited the product offer. In addition to the product name, we also developed brand strategy, logo and corporate design guidelines. Overall, the product launch was a success. We are proud to say that ALVARA continues their growth and has become a strong, well-established brand.
A clear vision, countless brainstorming sessions and endless research. A name so convincing that we presented it as the one and only option … and our clients agreed.