A New Appearance for a World Market Leader
Client: Air Liquide Global E&C Solutions
Branch: Plant Engineering
Communication Channel: Print
How do we transfer the value of a long-established company into a new parent company?
We established a strict, yet flexible, design concept. The new corporate design was based on adaptations to the existing guidelines with additional development. A detailed and elaborate brochure design ensured clear recognition of the Air Liquide brand, as well as a unique, independent appearance for the new business structure. The design includes: more images, variable text frameworks and a unified design guideline that fuses aesthetics and variation. Highlighted boxes and quotes break up the layout, help transition the topics and grab the readers’ attention.
Another highlight is its language adaption capabilities. In addition to English, corporate design brochures are now also being published in Russian, Arabic and Mandarin.