Client: SMA Solar Technology AG
Branch: Energy Technology
Communication Channel: Dialogue Marketing
Target Markets: 30 Countries Worldwide
How can we invite number-crunching investors and planners to visit a regenerative energy trade fair where we can present a solution that really adds up?
Create a mailing with a giveaway, with a dual sense of profitability. A solar calculator was enclosed to underline the efficiency up to exactly eight decimal points. What’s more, it correlated to photovoltaic energy. An eye-catching equation accompanied the giveaway to boldly communicate the overall benefits of the Power Plant Solution. In addition to the standard invitation to the trade fair stand, decision-makers also received individualised and personalised coupons for lectures, technical trainings and an evening event.
Three personalised coupons in two varying target groups resulted in 14 packaging possibilities – a truly challenging test of assignment and allocation. Once again, the challenge was successfully mastered.